How to Write Powerful Interior Design Project Descriptions

Today’s theme: How to Write Powerful Interior Design Project Descriptions. Welcome in! We’ll turn your projects into stories that clients feel, remember, and act on. Read, try a tip, share a line you’re proud of, and subscribe for fresh creative prompts.

Define the hiring moment

Identify the exact trigger that brings your reader to you: a growing family, a commercial pivot, or a renovation after water damage. Reflect that urgency in your first paragraph, and readers feel seen instead of sold to.

Write for one, not for many

Choose a single primary persona—developer, homeowner, or brand manager—and prioritize their priorities. A developer needs clarity on logistics; a homeowner seeks comfort and trust. Aim your language, pace, and examples at that one person.

Mirror their language

Listen to the words clients use in discovery calls: flow, light, noise, storage, brand vibe. Echo those terms in your description. This simple mirroring builds rapport and transforms features into felt benefits quickly.

Open with a crisp premise: who, where, and why. Example: We transformed a cramped prewar walk-up into a flexible, sunlit family hub without compromising its original plaster details. One sentence, big promise, immediate clarity.

Build a Narrative Spine: Challenge, Approach, Outcome

Make Details Do the Persuading

Include dimensions, timelines, and performance: widened corridor from 30 to 44 inches, reclaimed ninety square feet through millwork, reduced reverberation time by 0.4 seconds. Numbers anchor the narrative and invite informed questions.

Make Details Do the Persuading

Cite species, finishes, and sources: rift-sawn white oak, hand-troweled lime plaster, custom pulls by a local metalworker. Proper nouns add texture, demonstrate stewardship, and help readers feel the craftsmanship behind the photos.

Write With Senses, Not Adjectives

Describe how finishes behave over time: oak shelving slowly honeying beside linen drapery that lifts with every cross-breeze. Sensory verbs give movement to materials, turning still photography into lived, cinematic moments.

Write With Senses, Not Adjectives

Map the day: morning light pools at the banquette, afternoon glare tamed by micro-perforated shades, evening hush deepened by cork underlayment. These cues help readers imagine their routines settling into the design.

Edit Ruthlessly, Then Optimize for Discovery

Delete timeless, stunning, and bespoke if they could describe any project. Replace with the decision behind the detail. Avoid passive constructions; prefer active verbs that place you as the careful, accountable protagonist.

Edit Ruthlessly, Then Optimize for Discovery

Verify spelling of product names, confirm measurements, and align copy with drawings. Read aloud, then halve sentence length where possible. Precision signals diligence—the same trait clients hope you’ll bring to their project.

How to Write Powerful Interior Design Project Descriptions

Define the hiring moment

Write for one, not for many

Mirror their language

Build a Narrative Spine: Challenge, Approach, Outcome

Make Details Do the Persuading

Make Details Do the Persuading

Write With Senses, Not Adjectives

Write With Senses, Not Adjectives

This is the heading

This is the heading

Edit Ruthlessly, Then Optimize for Discovery

Edit Ruthlessly, Then Optimize for Discovery